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TOGETHER,

WE TRANSFORM

REALITY.

We are an ensemble of seasoned immersive experience designers and interactive narrative storytellers who catalyse connection and cultivate community. We combine a shared background in live music, nightlife, technology, film and theatre to break boundaries and move the dial forward, expanding the possibilities of live, digital, and cinematic entertainment and leading the way into the metaverse. From crafting completely original experiences to developing innovative interpretations of pre-existing IP, we challenge the status quo and invent new methods for entertainment.

WE ARE

STUDIO ARETE

WE ARE...

PRODUCERS

WE DO...

IMMERSIVE EVENTS

DIRECTORS

AR & VR

WRITERS

VIDEO PRODUCTION

TECHNOLOGISTS

WEB + APP DESIGN

DESIGNERS

PROJECTION MAPPING

CHOREOGRAPHERS

LIVE MUSIC

MUSIC PRODUCERS

AND MORE...

A

We are idea doulas, supporting development from inception to actualization. We're known for our pitching prowess, from designing decks to excelling in the room.

ACTIVATE

R

You can integrate one of our experts into your process, or our team can create an entire experience for you in-house, whether live, digital, video, or XR.

REALISE

E

If you are a brand, label, or production company working with pre-existing IP, we can help you ideate immersive extensions - on the web or IRL.

EXTEND

T

We can lead workshops for companies, schools, and community initiatives in everything from multimedia storytelling to digital design.

TEACH

E

Partway through a process and hitting a wall? We can add some magic to the mix and help you uncover the creative potential. 

ELEVATE

OUR FOUNDER..

Joss Areté is an adventurous creative producer, director, and story consultant who specializes in experiential activations that harness the power of emerging technology. Born in NYC, they lived and worked throughout Chicago and Los Angeles before moving to the UK. They carry an international awareness, and their background in the music, film, digital design, nightlife, and experiential food and branding industries means they are adept at integrating varied departments overseeing production across all media.

 

From immersive location-based experiences (Disco Dining Club, Cocina Sagrada) to festival-premiering feature film (Your Friends Close, Amazon), to digital design (Jeanette Winterson, CBE; the award-winning Digital Civics Toolkit site), they lead with a strong aesthetic eye and passion for detailed storytelling. Their work is served by a background in dance, theatre, and story, with a masters in Creative Writing from the University of Manchester. 

 

In academia, they've assisted global media expert Henry Jenkins, produced large scale creative conferences for USC and UCLA, produced for the Royal Central School of Speech & Drama and guest lectured in digital design and transmedia storytelling internationally, from USC to the University of Leeds. 

 

They have been named a Global Talent Promising Leader by the UK government, and their creative practice has been funded by the Arts Council of England.

WE CAN...

OUR CORE

COURAGE

We are bold challengers of the status quo, truly avant-garde: in the front lines of the fight for the future, forging forward.

CHILDLIKE CURIOSITY

We define work as intense play, and design experiences that bring out the limitless child within.

COMMUNITY

We are an ensemble. From creative inception to audience interaction, collaboration is our passion. The story of the past focused on a single hero; the story of the future recognises the only way forward is together.

CLIENTS INCLUDE...

MacArthur Foundation

Areté is an ancient Greek word

that describes the

purpose of life

as the actualization of your

innate, unique potential.
 

At it’s simplest,

Areté means excellence —

but excellence defined as

you doing you to the fullest. 

This is what we ask of ourselves,

and what we create

experiences to inspire.

In a world that often seems

designed to divide and destroy,

we create multisensory worlds

that reconnect people to themselves

and to one another, so that we can

explore the full potential of being alive.

TOGETHER, WE TRANSFORM WHAT'S POSSIBLE.

Areté is an ancient Greek word that describes

the purpose of life as the actualization

of your innate, unique potential.
 

At it’s simplest, Areté means excellence —

but excellence defined as

you doing you to the fullest.

This is what we ask of ourselves,

and what we create experiences to inspire.

In a world that often seems

designed to divide and destroy,

we create multisensory worlds that

reconnect people to themselves

and to one another, so that we can

explore the full potential of being alive.

TOGETHER, WE TRANSFORM

WHAT'S POSSIBLE.

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